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We are a provider of health-related products, with a primary focus on amino acid-based nutritional supplements in the rapidly growing Chinese market. Founded in 1997, we are now the largest manufacturer of amino acid-based nutritional supplements in China, with a 43.2% market share. Our diversified product portfolio stretches across the entire health industry spectrum, including nutritional supplements and general health food health drinks and pharmaceuticals.

We have an extensive network of distributors and significant distribution experience. We sell our nutritional supplements and general health food products to an extensive network of regional and local distributors in China, which in turn sell and distribute our products to a wide range of retail points of sale. As of 31 Dec 2010, our nutritional supplements and general health food products have been sold at approximately 50,000 retail outlets, including supermarkets, convenience stores and retail pharmacies, in 29 provinces and municipalities across China. We sell our Shun-branded herbal tea to distributors that sell them to convenience stores, restaurants and supermarkets. We sell our pharmaceutical products to pharmaceutical distributors in China which in turn sell them to hospitals. The pharmaceutical products have been sold to over 60 hospitals all over China as at the end of 2010.

Real Nutriceutical is the leading brand in the amino acid-based nutritional supplement market in China. We have achieved this by implementing a multi-faceted marketing strategy that utilizes various advertising channels, including television, newspapers, magazines, billboards, electronic media, celebrity endorsements and promotional campaigns at selected retail outlets. The Group has been invited to join the International Council on Amino Acid Science ("ICAAS"), a highly recognized international institution in the study of amino acid science, which Real Nutriceutical is become the first and only member from the PRC. For six consecutive years from 2006 to 2011, the Group’s amino acids tablets have been the only official gift prepared for delegates of The National People’s Congress of the People’s Republic of China (NPC) and National Committee of the Chinese People’s Political Consultative Conference (CPPCC) (“兩會”禮品), which represents a great affirmation of the Group's reputation and product quality.

We currently own and operate a manufacturing facility in Wuxi, Jiangsu Province that is capable of producing nutritional supplements and general health food products in the form of tablets, capsules, liquid and powder. We have one tablet production line, one powder production line, one capsule production line and one liquid production line at our manufacturing facility in Wuxi City, Jiangsu Province. Our standard tablets, stomach-dissolved tablets and intestine-dissolved tablets share the same tablet production line. We manufacture our ofloxacin eye drops, ciprofloxacin hydrochloride eye drops and topotecan hydrochloride capsules at our pharmaceutical manufacturing facility in Nanjing City, Jiangsu Province. All our production lines in operation are GMP compliant.

 

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